
IABM Special Report: Publish – Bringing Home The Bacon
This article originated from the IABM website By Roger Thornton, Copy Cruncher at IABM The Publish block of the BaM Content Chain® came out as one of the most important in the recent IABM Buying Trends survey, with 57% finding it to be the most important in terms of investment. Unsurprisingly, this is reflected in…